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CremationPets
Legal

Privacy Policy

Last updated: 17 August 2026

1. Introduction and Who We Are

CremationPets.co.uk is operated by CremationPet. In this Privacy Policy, `CremationPets`, `we`, `us` and `our` refer to CremationPet.

We are responsible for deciding how personal data collected through CremationPets.co.uk and our related services is used.

This policy explains how we collect, use, store, share and protect personal data when you:

  • visit our website
  • request a personalised quote
  • complete a contact, enquiry or booking form
  • contact us by telephone or email
  • ask about collection, cremation or memorial services
  • receive services or service-related communications from us
  • subscribe to resources or newsletters, where available
  • communicate with us on behalf of a veterinary practice or another organisation

It applies to website visitors, pet owners, prospective and existing customers, veterinary practices, referral partners, business contacts and anyone else who communicates with CremationPets.

Our website and services are intended for adults and are not directed at children.

This policy is designed to provide privacy information required under applicable UK data protection and electronic communications law. Privacy rights under other countries' laws may also apply where those laws cover our activities.

2. Personal Data We Collect

The information we collect depends on how you interact with us and the service you request.

We may collect:

  • your name, email address and telephone number
  • your postal address, collection address, town, city, county or postcode
  • details submitted through quote, enquiry or booking forms
  • your pet's name, species, approximate size, weight and service needs
  • your cremation, ashes return, urn or memorial preferences
  • collection requirements and location information
  • details of enquiries, bookings, services and payments
  • emails, messages, telephone notes and communication history
  • veterinary practice, referral or business contact details
  • billing, invoicing and payment-related information, where applicable
  • reviews, feedback or testimonials you provide
  • your IP address, browser, device and operating-system information
  • pages visited, actions taken and other website usage information
  • cookie identifiers and analytics information; and
  • any other information you choose to provide.

Information about a pet may become part of your personal data when it is connected with your name, address, or service history.

Some information is handled so that we can prepare an accurate quote for a service, or to be provided to the requested service.

We understand that you may contact us during a difficult and emotional time. Please avoid sharing unnecessary sensitive personal information, such as details about your health, beliefs, finances or other private circumstances, unless it is clearly needed or we have specifically requested it

3. How We Collect Personal Data

We collect personal data in three main ways:

Directly from you

This includes information you provide when you:

  • request a quote
  • submit a contract, enquiry or booking form
  • telephone or email us
  • ask about collection or service options
  • subscribe to a newsletter or resource
  • make a payment
  • provide feedback or a review; or
  • otherwise communicate with us

Automatically through this website

  • veterinary practices and referral partners
  • someone arranging a service on your behalf
  • collection, cremation or memorial service partners
  • booking, payment or communication providers; and
  • other suppliers supporting our website or services.

From other sources

If you provide another person's information, please make sure you are permitted to do so and that the person understands how their information may be used.

4. How We Use Personal Data

We may use personal data to:

  • respond to enquiries and requests for support
  • provide and process personalised quotes
  • understand your pet's collection and memorial requirements
  • arrange collection, booking, and cremation services
  • provide cremation, memorial, aftercare and related support services
  • communicate about quotes, bookings, services, payments and updates
  • manage customer relationships and service records
  • coordinate with veterinary practices and service partners
  • process payments, invoices or refunds, where applicable
  • provide customer support and handle complaints;
  • manage reviews, testimonials and feedback, where applicable
  • send newsletters or marketing where legally permitted
  • understand how people use our website
  • improve our website, resources and services
  • maintain the security and reliability of our systems
  • prevent or investigate misuse, fraud or security incidents
  • maintain appropriate financial and business records
  • comply with legal, tax, accounting and regulatory requirements; and
  • establish, exercise or defend legal rights.

We will not use personal data for an unrelated purpose unless we have an appropriate legal reason and provide any additional information required by law.

We must have a valid legal reason for using personal data. The basis we rely on depends on the purpose for which it is being used.

Consent

We may rely on consent for:

  • optional cookies
  • newsletter subscriptions
  • certain marketing communications
  • optional communications; or
  • publishing an identifiable review or testimonial, where appropriate.

You may withdraw your consent at any time by contacting us or using the relevant preference or unsubscribe option.

Contract

We use personal data where it is necessary to:

  • prepare a quote at your request
  • arrange a booking or service
  • provide collection, cremation or memorial services
  • process service instructions; or
  • manage payments and service administration.

Legitimate Interests

We may rely on legitimate interests where using personal data is reasonable for our business purposes and does not override your rights.

These interests include:

  • responding to enquiries
  • managing customer and veterinary partner relationships
  • improving our website and services
  • maintaining appropriate business records
  • protecting our website and systems
  • managing misuse or fraud
  • managing complaints or legal claims

Legal obligation

We may use personal data where necessary to comply with our legal, regulatory, or other legal requirements.

6. Cookies and Similar Technologies

Cookies are small pieces of information stored on or accessed from your device when using a website. Similar technologies include pixels, tags and local storage.

CremationPets may use:

  • Essential cookies needed for website operation, security, and performance
  • Analytics cookies that help us understand website use and performance
  • Preference cookies that help remember your settings and preferences
  • Security and monitoring cookies that help maintain the safety and reliability of our website
  • Marketing or remarketing cookies, where applicable

Where required by law, we will ask for permission before placing or using non-essential cookies, and further information may be found within a separate cookie policy where relevant.

You can manage cookies through your browser settings, although not accepting some cookies may affect certain parts of your website experience.

7. Sharing Personal Data and Third Party Services

We may share personal data as necessary to provide a service. This may include:

  • website hosting and cloud providers
  • identity verification and security providers
  • payment processing and card providers
  • veterinary practices and referral partners
  • cremation, collection and memorial product suppliers
  • IT service providers and support providers
  • regulatory bodies as required to comply with a legal obligation
  • professional advisors, such as accountants, lawyers and auditors
  • sale or transfer of a business, where applicable

We only provide information necessary for the requested service. Some organisations process personal data on our instructions. Other organisations, such as veterinary practices or payment providers, may use personal data as their own controllers.

CremationPets does not sell personal data.

Some personal data are sent to or hosted outside of the United Kingdom. Where this happens, we will take reasonable steps to ensure appropriate safeguards where required.

Cloudflare Turnstile

Our contact and quote request forms use Cloudflare Turnstile to help verify that a form is being submitted by a person rather than automated software. As part of this check, Turnstile may process your IP address, TLS fingerprint, User-Agent header, and the sitekey and website address associated with the form.

Cloudflare's Turnstile Privacy Addendum explains what it collects and how it is used: https://www.cloudflare.com/en-gb/turnstile-privacy-policy/

8. International Data Transfers

Some organisations we work with may store or process information outside the United Kingdom.

Where a transfer is carried out, we will use appropriate safeguards, which may include:

  • UK adequacy regulations
  • the UK International Data Transfer Agreement
  • UK Addendum to European Commission Standard Contractual Clauses
  • European Commission Clauses where the GDPR applies
  • another equally recognised safeguard

The appropriate safeguard depends on the provider and the countries involved.

You can contact us if you would like additional information regarding safeguards used.

9. Data Retention

We keep personal data only for as long as reasonably necessary for the purposes described in this policy, and to manage handling follow-up or provide continued support.

For example:

  • enquiry and quote information may be kept for a reasonable period to allow follow-up
  • customer and service records may be retained for accounting, warranty, or aftercare purposes
  • payment information may be retained by our third-party payment provider in accordance with their own policies
  • marketing information may be retained until you unsubscribe or opt out
  • invoice supporting information may be retained to support a request or complaint, or to demonstrate quality of service
  • cookie and analytics information may be retained in accordance with our cookie settings

When personal data is no longer required, we will securely delete or anonymise it in accordance with our applicable retention obligations.

10. How We Protect Personal Data

We use reasonable technical and organisational measures designed to protect personal data, including:

  • restricting access to staff who need it
  • password and access controls
  • secure systems and providers
  • staff training on data protection
  • professionally administered IT systems
  • internal data handling processes
  • contractual security requirements for relevant suppliers

The measures used will depend on the nature of the information and the risks involved.

No online transmission or storage system can be guaranteed to be completely secure. Please contact us promptly if you believe personal data connected with CremationPets has been accessed or used inappropriately.

11. Your Privacy Rights

Depending on the law that applies and how your personal data is used, you may have the right to:

  • request access to your personal data
  • request correction of inaccurate or incomplete data
  • request erasure of your data
  • object to certain processing
  • ask us to restrict processing of your data
  • request a copy of certain data in a portable format
  • withdraw consent at any time
  • complain to a data protection regulator

These rights are not absolute and may be subject to legal exceptions depending on the circumstances. Please contact us using the details provided if you wish to exercise a right.

We may ask for information to confirm your identity before responding to a request. Where possible, we will aim to respond within one month.

You also have the right to complain to the UK Information Commissioner's Office (ICO) if you believe your personal data protection rights have been infringed.

12. Marketing Communications

Where legally required, we will only send marketing communications with your consent.

You can unsubscribe at any time by:

  • selecting the unsubscribe link in an email
  • using any preference settings
  • contacting us directly

We may still contact you with information relating to an enquiry or booking, even if you have opted out of marketing communications.

If you have already given consent for electronic marketing, we may contact you about your existing service relationship under that consent, as well as any other applicable legal basis set out in this policy.

13. Changes to This Privacy Policy

We may update this policy from time to time to reflect changes, such as where:

  • we adopt a new technology
  • our information practices change
  • our suppliers or partners change
  • applicable legal requirements change

The revised version will be published on this website and the previous version will be noted. Where a change is significant, we may aim to provide additional notice where reasonable and possible.

14. Contact Information

For questions about how CremationPets uses your personal data, or your privacy rights under this policy, please contact us:

CremationPets

[email protected]

United Kingdom

We understand that privacy questions may arise during an already difficult time. We will aim to handle your enquiry carefully, respectfully and as clearly as possible.